I am sure I am not the only one who thinks: when was it that we were all on lockdown? Was all that jazz even real or part of a horrible film? I don’t mean to say that Covid itself wasn’t real or that we weren’t affected, in fact, I was personally affected and it was a struggle but unfortunately since then, the world hasn’t stopped; we’re contending with a war, possibly two, more climate worries, and the boom of TikTok as well as AI.

As a business owner and managing director of BK Links, I have the privilege to meet and work alongside different sized packaging companies who are looking to find the secrets to lead generation, business development and more importantly, ensuring their exhibition is as successful as they can be.