It’s that time of year again - you need to create a marketing budget. I don’t know about you but actually delivering a marketing budget always tweaks the old imposter syndrome.

Particularly knowing that you need to present it and that there will likely be questions about your numbers!

I got you and more importantly, you got this.

Creating a landing page that converts isn't just about slapping together a catchy headline and a call-to-action (CTA) button. It's about crafting an experience that guides visitors smoothly from introduction to conversion. This involves a mix of strategic design, compelling content, and continuous optimisation. Let’s dive deeper into the essential components and strategies that make a landing page not just good, but great.

Building Brands, the community for marketing professionals in the South West, is thrilled to announce a new partnership with Exeter-based UnScripted Marketing. This collaboration marks a significant step in enhancing the digital footprint of Building Brands, particularly in managing the social media aspects of its highly acclaimed conference events.

In the ever-evolving world of social media, hashtags have become more than just a trendy symbol. They are pivotal in expanding the reach of your content, engaging with your audience, and fostering community growth. But how effective are they across different platforms such as LinkedIn, Instagram, Facebook, and TikTok? Let’s delve into the role of hashtags in these platforms and unlock strategies to maximise their impact.

In today's digital marketing world, personalisation is more than a buzzword; it's a pivotal strategy for connecting with your audience on a deeper level. Moving away from generic approaches, personalisation in marketing focuses on creating tailored experiences that resonate with individual consumers.

The digital marketing landscape is evolving at an unprecedented pace, and at the heart of this transformation is Artificial Intelligence (AI). From small businesses to multinational corporations, AI is reshaping how marketing strategies are conceived, executed, and measured.

In the fast-paced world of startups, marketing can be both a challenge and an opportunity. With limited resources but unlimited potential, startups need to be strategic, agile, and creative in their marketing efforts.

An event can be a really tricky thing to get right. There are so many things that you need to bear in mind, so many moving parts. And so many ways that things can go off the rails without realising it.