Tuesday 28th May 2024, 5.30pm - 7.30pm
This event is not a Building Brands event. The event is run by Digital Somerset
Join us from 5.30pm for an evening of incredibale talks, pizza and networking at the fabulous McMillan Theatre in Bridgwater.
Joe Jonson from Launch Online is coming to talk to us about Conversion Rate Optimisation.
Joe Johnston is an experienced Conversion Rate Optimisation (CRO) consultant with over 10 years of experience in digital marketing. He is passionate about helping businesses and individuals achieve their growth potential. In his current role as Conversion Director at Launch Online Ltd, Joe is responsible for helping clients improve their website performance, understand how their audience engages with their website, and get better results from their paid media investment. Joe is also a guest lecturer for UWE and the University of Bristol, and an ambassador for social mobility charity Babbasa.
He will be telling us how to close the conversion gap between paid advertising and your website.
How much time do you spend examining the hand-over between paid ads and landing page? These touchpoints have been treated as separate for too long, causing a widening ‘conversion gap’. Joe’s talk will highlight the pitfalls of a disjointed pre-click and post-click experience and explore how to audit your own experience, along with best practice examples.
We will also be joined by Teapot Creative and Introtweet who will be talking about Brand Marketing and Social Media.